Meet the Team

Steven M. Seide, CFP®, AIF®, CLU®, ChFC®


Steve is an Investment Adviser Representative with Commonwealth Financial Network®, headquartered in Waltham, Massachusetts, and San Diego, California. He is a graduate of the University of Pennsylvania (1976) and founder of the Seide Financial Group. In 1978 and 1979, he earned his Chartered Life Underwriter® and Chartered Financial Consultant® designations. In 2002, he completed his CERTIFIED FINANCIAL PLANNERTM certification and in 2006 became an Accredited Investment Fiduciary® designee.

Steve's personal goal is, and has always been, to find ways to help other people strive to reach their goals. His development of the Strategies for Generations™ process has been a key factor in helping him achieve that goal. This process involves more than just financial planning in that the focus is on the "whole person concept." Steve believes that it is important to be successful in business and at home. Health and well-being must also be considered. Preparing for the future is extremely important, but living in the present and appreciating each day is vital.

The focus of Seide Financial Group is to provide exceptional service to clients. Our hope is to become an important ally and enhance the quality of life for each family. We specialize in helping people with personal and business insurance strategies, college fund planning, retirement planning, and estate preservation. We provide general securities financial services (trading stocks, bonds, and options), mutual funds, and variable annuities to help achieve those goals. "I measure my success by helping others feel good about their lives and the growth they have achieved."

Steve and Claire reside in Downingtown, Pennsylvania. They cherish their journey through life together and are blessed with a wonderful family: Josh, Paula, Stella and Leonardo, Marilyn, Patrick, and Hunter.


The Five Star Wealth Manager award is based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 3,910 Philadelphia area wealth managers were considered for the award; 437 (11 percent of candidates) were named 2019 Five Star Wealth Managers. (The criteria provided reflects the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award may vary from year to year). These awards are not indicative of the wealth managers' future performance. Your experiences may vary. For more information, please visit

Todd W. Cottingham, MBA, AIF®

Financial Advisor

Todd joined Seide Financial Group in 2018 and is an Investment Adviser Representative.  He holds FINRA Series 7 and 66 securities registrations and life/health/disability insurance licenses. He is a graduate of the University of Memphis, BBA Economics, and a graduate of Drexel University, MBA.

After succeeding in leadership positions at Pfizer, Todd joined Seide Financial Group to develop and utilize expertise in financial management. Leveraging a team-based, holistic planning approach, Todd and Seide Financial Group help clients obtain a clear, comprehensive view of their entire financial landscape, helping them to fully integrate their personal, business, tax, and estate planning goals.  Todd’s objective is to apply the Strategies for Generations™ process to give clients confidence in their financial plan so they may focus their time and energy to achieve their dreams.

Todd and Jo Cottingham reside in Chester Springs, Pennsylvania, and are active in the community.  They are blessed with two wonderful children, Joseph and Emery.

Michael D. Barone, AIF®

Financial Advisor

Michael graduated summa cum laude from West Chester University of Pennsylvania, earning a bachelor’s degree in finance. In addition to his time at West Chester University, Michael has had numerous years of financial experience focusing on wealth management and protection planning.

Outside of the financial industry, Michael has spent several years working alongside the professionals at Integrated Health and Wellness Center. As a certified personal trainer and health coach, Michael excelled at the opportunity to help clients reach their physical and healthy lifestyle goals. His financial background, as well as his unique experience as a certified personal trainer, have provided Michael with the tools necessary to serve a multitude of business professionals and individuals in achieving their financial goals.

Michael plans to continue expanding his knowledge in the financial industry by pursuing several designations that will enhance his ability to serve our community. Michael has been a resident of the Chester County area for more than 20 years and currently resides in Downingtown, Pennsylvania. In addition to Michael’s passion for finance and fitness, he is an avid automotive enthusiast, enjoys living a healthy lifestyle, and has a strong belief in family and planning for your future.

Dawn Barringer

Director of Client Services

Dawn joined Seide Financial Group in 1998 and is a registered client associate for Seide Financial Group.  She holds FINRA Series 6 and 63 securities registrations and life/health/disability insurance licenses.

In this role, she assists Steve to prepare for all client meetings, handles pre-/post-meeting paperwork, and maintains all client activities and files. If you need to make an appointment to see Steve or have any questions about a particular office procedure/process, Dawn is the person to contact. Additionally, she assists in trade execution, opening new accounts, and day-to-day office management.

Dawn earned a BFA in both interior design and art history from James Madison University. She lives in Glenmoore, Pennsylvania, with her husband, Pete, and their children, Casey and JT. In her free time, she enjoys travel, sports, various arts/crafts, and yoga.

Edwina Johnson

Client Service Professional

Edwina joined Seide Financial Group in 2018 as a client service representative.

Her duties include working closely with Dawn and assisting in the preparation for client meetings. She also manages pre- and post-meeting paperwork, maintenance of Seide Financial electronic client files, and keeping our website up to date. Additionally, Edwina assists in scheduling client appointments and day to day office management.

Edwina earned a BA in arts with a minor in communications from West Chester University and lives in Exton, Pennsylvania. In her free time, she enjoys museum trips, Pilates, and spending time with family.